Being a trending topic on Twitter helps raise awareness about your event.
But it can also be influential in building your reputation with current and future attendees, attracting speakers or sponsors for coming years, and getting your name known to a more significant portion of the population without paying for any exposure.
Unfortunately, as you might expect, becoming a trending event is much easier said than done and requires a level of finesse that many organizers would instead invest.
While it can be a challenging goal, it is entirely attainable once you understand and follow a few key steps. So let’s have a look at these essential steps.
Why Does Twitter Trending Matters?
It all comes down to audience and relevance. For example, your trend list may resemble a colleague who works in your field and follows similar profiles. Because you’re likely following and engaging with similar topics, your list will probably reach the lists of users who attend your event.
Having your event trend means you’re being heard by the people you want to reach: people who are interested in and follow topics related to your event.
How Does Twitter Trending Work?
A trend can be represented by a keyword, phrase, or hashtag.
What you see in the trends column when you log in, according to Twitter, is determined by an algorithm based on your location and who you follow.
As a result, your list of trends is unique to you and will differ from someone else’s list of trends.
You can adjust your trends settings to see what’s generally resonating within the region where your event is located to get a more objective view of what’s trending beyond your network.
However, this should only be done during the event. Otherwise, you may miss out on current events in your personalized feed.
You can increase your chances of trending with planning, strategic content positioning, and our five key steps.
Steps To Trend Your Event On Twitter
Select A Precise And Relatable Hashtag
The simplest way to get your event trending on Twitter is to create a simple, easy-to-remember hashtag. This allows the algorithm to gather all the posts about your event and begin building recognition.
The more concise your hashtag, the better. You want your attendees to remember your hashtag and to be short enough that they remember to include it in their posts.
Similarly, selecting a hashtag that is consistent with your branding and similar to the name or theme of your event is always a must.
If you’re running your event for several years, you should use a consistent hashtag and also track your hashtag with the twitter hashtag tracking tools like Taggbox so that your participants don’t have to think about it.
In this case, it may be a good idea to create a hashtag that remains consistent year after year but includes a year number at the end, such as #Event2018.
Finally, ensure no one else uses the same tag when creating your hashtag. Then, people who search for your event won’t be met with a jumble of content.
Promote The Hashtag Before The Event
Begin using the hashtag as soon as possible. Regular exposure to your main hashtag will also train your audience to use it.
Those who want to participate in the conversation (who would be tweeting if they didn’t) will gladly use your hashtag.
Also, encourage any sponsors and exhibitors participating in the show to use the hashtag.
They’ll most likely be doing their social promotion, so make it easy for them to join the conversation and help increase your hashtag’s visibility.
Remember employees or coworkers who are social and involved in the event. Employees can help you expand your reach.
Circulate Your Hashtag Through Speakers & Sponsors
If you’ve done your homework and selected speakers and sponsors who are industry influencers, chances are they also have large Twitter followers.
Having them tweet about their experience, letting people know they’re speaking, or sponsoring your event can help you build momentum and spread your hashtag.
One highly effective strategy is providing anyone working on your event with branded marketing materials (Twitter posts, Facebook posts, newsletter content) that include your hashtag for them to distribute to their audiences before or during your event.
Not only are you informing more people about your event, but Twitter’s algorithm can see that your hashtag is popular.
Run A Contest To Boost Engagement Around Hashtag
Hold a contest to encourage more tweets. To enter, they need to tweet the hashtag and an image from the event.
Create a social leaderboard that displays top tweeters, and reward those who tweet the most after the event with free swag, a free ticket to your next event, or another fantastic prize relevant to your attendees.
Allowing people to share excellent content and be rewarded for it will undoubtedly be a driving factor in getting your event to trend on Twitter.
Geotag Your Tweets
Enable Twitter’s location services to geotag each tweet about the event. This feature is disabled by default, so turn it on before Tweeting at your event.
Including your location in each post will add another layer to your event’s trend. In addition, people can view other pictures and videos from the event by clicking on the location, allowing them to interact and share with other attendees.
Retweet great videos and images you still need to capture or record using attendee geotagged posts as user-generated content.
It’s also a great way to share the attendee’s perspective rather than the organizer’s, which is your point of view. The more content you have, the more shares and likes you will receive.
Making an event trendy on Twitter is a dream for event organizers. However, some basic steps are involved in doing it, ensuring you achieve your target of making your Twitter event trendy.
This content includes all the significant steps to ensure you achieve your Twitter event marketing goals. Go through this blog thoroughly to catch all the essential tips and tricks that serve your purpose.