When you start a new business or as an entrepreneur or as a digital marketer you adopt different strategies and plan to expand your business. For all of you, in this advanced world, social media is one of the best marketing strategies. Conventionally we use billboards and TV commercials to make a product popular which was an expensive method but now social media marketing replaces it which is inexpensive and it is a better way to make a well-esteemed brand image. In this blog, we will show you how you can create and use a social media marketing funnel.
There are 5 stages of the social media marketing funnel
- Awareness
- Consideration
- Action/Conversion
- Engagement
- Advocacy
Why social media is the best option for your business campaign
The number of social media users in 2017 was 2.86 billion which is now 3.96 billion users in 2022 and it is expected that these numbers will rise to 4.41 billion by 2025. You can see how social media is becoming more and more popular and trustable time by time. All social media apps are free to use but you have to make little investment to run your brand ads on them
What is meant by Social Media Marketing Funnel?
A social media marketing funnel is a flow chart that helps you to convince people that are interested in your product to become your customer. If we discuss the social media marketing funnel in a practical field it gives you a complete path of someone getting information about your business visiting your site, taking an interest in your product, and becoming your solid customer. You will have the opportunity to use several strategies to influence user behavior at each level of the funnel and point you in the right direction
A marketing funnel begins when someone takes an interest in your brand and ends at finally becoming your customer. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond. A marketing funnel ends up with a user becoming your permanent client.
We cannot take one funnel and its steps as a general for all businesses. The steps of the marketing funnel vary from business to business.
Now have a look at the major stages of the social marketing funnel. There are 5 well-designed stages of the social media marketing funnel
1. Awareness
Awareness is the first step of the marketing funnel during which potential lead came to know about your product and brand.
The most effective way to catch the attention of the people is to present content about your product in front of them. Your content should be such that readers will see the solutions to its problems. Now they have interest in your product and this will lead to the further steps.
Social media is the best platform to provide content to a great volume of audiences. All platforms have features through which you can introduce your content and get interaction with your audience. Answering the questions of your leads induces them to visit your website
2. Consideration
When your audience visits your social media accounts, they will search for more detailed information reviews of your product.
They will make sure that your product will give competitive solutions to their problems and will comfy them. They will also compare your product to your competitors. That’s why you have to give more specific qualities and information about your product so that they will get convinced to buy them.
3.Action/Conversion
In this step potential lead is ready to buy your product. If you remain master in the first two-step the third one will be successful.
Through social media platforms, you can also analyze what is the point of view of your audience about your product and you can see their reviews. You should stay in contact with your audiences and present them with different offers like discounts and free shipping so they will get more interest in your business.
4. Engagement
This is the step where most businesses fail. YOU should not lose sight of your customer after you close the deal. It is not easy to make someone your lifelong customer. They may forget about you and your product. So you should continuously approach them with different tactics like using Instagram hashtags to promote your product or playing different ads on social media platforms
5. Advocacy
This is the last step of the marketing funnel. Now you have made a sale and got the attention of your audience. But now you have to make your audience your brand ambassador. If your customers get happy with your product, they will recommend it to their relatives, friends, and family.
Social media platforms also help you a lot in this step. If your audience gets satisfied with your product, they can express their gratitude by giving good reviews and testimonials on your social media business pages. In this way, these good reviews will help you get more potential leads.
